The Ultimate Twitch Branding Guide

The Dough.GG Twitch Branding Guide

Branding yourself on Twitch can be a difficult challenge. You need a lot of creativity and self-knowledge to come up with a unique idea that represents specific parts of your personality. In order to come up with the idea, it is important to understand the elements of a good Twitch stream branding. I created a guide, so you would be able to follow the specific steps to help create your own brand for your Twitch channel.

Theme

The theme of your brand is the most important part of your branding for obvious reasons. All other elements of your stream like the logo, overlay, alerts and even down to the wording of your social media posts come down to it. A recommended strategy is to either build the theme based around a genre of games or exaggerate traits if you would prefer to be a character. Since the theming can be so fundamentally important, we included a few examples of good Twitch branding at the end of the guide.

Logo

Your logo is the face of your brand. Create something professional that points you to a theme for your channel. It should be clean enough that you could put the logo on apparel, but not so simplistic that it no longer represents your personality and channel!

Overlay

Twitch overlays enhance your entertainment value to viewers and can add flair that matches your channel. The issue with pre-purchased overlays is they are something that stands out most and having something that others use can look cheap. Making a custom Twitch overlay is quite simple, and with our artist marketplace you can have one made specifically for your brand.

Twitch Alerts

Alerts tie back into the theming of your Twitch channel and are a good way to show loyal subscribers, followers, donators and hosts of your channel that you don’t just have the default zombie gif. Standing out from other streamers includes everything, down to the last detail. A good alert is something that is part of the theme and it should not just be your logo!

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Improve your stream with custom-made overlays, emotes, panels, audio alerts, and even channel management! Whether you’re a new or an experienced Twitch streamer, we have a marketplace where you can find the art, audio and channel managers for you.

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Panels

Panels are a good way for your viewers to learn more about you, your schedule, what games you like to play and it’s a great way to tie in the theme of your channel together. Complimenting fonts, colors and styles should be used to connect your overlay and logo with them.

Sub Badges

Sub Badges are a great way to show those that support you that you care about them. They’re another element of your Twitch channel that should complement your theme.

Emotes

Emotes are another way of differentiating yourself versus others. Having custom Twitch emotes is like having an inside joke with your stream. It can be a good way for letting your viewers give you a hard time about a missed play, or even to welcome a new sub into the chat!

Social Media

Matching your channel name to all other social media handles should be a priority. Your viewers will recognize the name across Reddit, Twitch, Twitter, Facebook, Youtube among the others.

If you’re still deciding on a name then this resource can be a good way to see if all of the social handles for your name are available.

Twitch Branding Ideas

I try not to fanboy about Dr. Disrespect too much, but the Twitch branding is just too damn good. Dr. Disrespect, for those of you who do not know, is 2017’s streamer of the year and for good reason. His personal is that of a WWE character. His branding is centered around him being “the best” and “the two time champion”. Since he is the back to back champ, he builds the theming around that. When you subscribe to the Doc, you are “given a locker” and “have access to VIP parts of the arena” to join the hundreds of thousands (what he calls millions) to watch him dominate with his signature style of “violence, speed and momentum”. All of these elements are separate to the look of his channel but having a “character” in mind helps your logo, overlay and other items on your branding agenda to fall into place.

JOIN TODAY

Improve your stream with custom-made overlays, emotes, panels, audio alerts, and even channel management! Whether you’re a new or an experienced Twitch streamer, we have a marketplace where you can find the art, audio and channel managers for you.

JOIN NOW
2018-11-12T18:44:50+00:00